What We Do
Public Relations
Press Materials
Editorial Placements
Press Events
Media Relations
Reporting and Analysis
To enhance our clients’ presence across media channels, our multi-skilled team works passionately across public relations, communications, events and branding to tailor solutions that express each brand’s inspiring stories and achieve the desired results.
Our professional services are offered as stand-alone or packaged solutions.
We are fascinated by the work of legendary as well as emerging designers and brands.
Influencer Management
Strategic Development
Influencer Mapping
Influencer Setup
Concepts and Initiatives
Tracking and Reporting
Event Management
Concept and Production
Store Openings and Pop-ups
Guest Management
Workshops and Press Tours
Fair Support
Brand Consulting
Brand and Market Analyses
Content Marketing
Social Media Consulting
Brand Identity Consulting
Art Direction
Montana— Factory Press Tour
September 2022
Funen, Denmark
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To celebrate iconic Danish furniture brand Montana’s 40th anniversary, Impulse invited the German-speaking press to visit Montana’s factory in Haarby on the Danish island of Funen. Montana’s extensive and constantly evolving colour palette was celebrated through a tour of the newly renovated factory created in collaboration with London-based artist Camilla Walala.
Day one of the two-day event included an exclusive dinner in Montana’s showroom with Camilla Walala and Danish colour expert Margrethe Odgaard. The second day was spent at the factory with a presentation by Camilla Walala and CEO Joakim Lassen, followed by lunch at Montana Lab.
“It was such an honour creating a design for Montana’s 40th anniversary. I had a beautiful and bold canvas to play with on their factory. I was inspired by their iconic modular shapes, and it was both a joy and a challenge to work with Montana's colour palette developed by Margrethe Odgaard.”
—CAMILLA WALALA
On a cold November day, Impulse welcomed press and influencers to Hamburg to explore the topic of mental and physical well-being together with our partner Stoov—a Dutch brand creating sustainable, warming interior accessories.
During an insightful and intimate workshop with mindfulness coach and well-being expert Sarah Desai, we explored ways to align our minds and relax our bodies through exercises that can be incorporated intoeveryday life. Over a nourishing brunch, guests connected with each other and learnt about Stoov’s collection ofcosy textile products, designed to enhance well-being during winter.
Stoov— Well-being Workshop
November 2023
Hamburg, Germany
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August 2022
Hamburg, Germany
The 2022 summer edition of Impulse’s exclusive, annual Press Day event was hosted at the beautiful Villa Mignon under the theme Design Tivoli. This year’s full-day event was extra special, as it also marked Impulse’s 20th anniversary.
Over the course of the day, the Impulse team celebrated everything and everyone who has been part of our 20-year journey. Through vibrant displays in the Villa’s rooms—each celebrating the latest products from our partners—and a series of inspiring talks, we emphasised the passion, creativity and community that defines the Impulse brand and our incredible clients.
Impulse Press Day— Design Tivoli
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Impulse Digital Press Day— The Pleasure of Home
August 2021
International
When home became the only place to be during the 2020 pandemic, millions of people formed a new perspective on their living spaces. More than a place to eat and sleep, the need for safety and comfort at home was heightened, inspiring many people to optimize their spatial sense of well-being. The digital edition of our annual Press Day celebrated the new meaning of ‘home’—how we can bring more creativity and pleasure to living spaces.
Together with our partners, Impulse transformed a stunning historic apartment in Berlin into a design exhibition titled ‘The Pleasure of Home’, showcasing our brands’ furniture, accessories and art. The virtual tour was streamed live and included themed talks with partners Farrow & Ball, Montana, Sofacompany, Urbanara, and more.
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3daysofdesign Impulse Tour
September 2020
Copenhagen, Denmark
Each year during Denmark’s design festival, 3daysofdesign, Impulse invites a select group of press and opinion leaders to join a curated tour of the showrooms around Copenhagen. The full day tour offers guests a personalized experience of the Danish and international design on show during the festival, highlighting a selection of unmissable exhibitions from 3daysofdesign’s extensive program. Showroom tours, presentations by designer’s and CEOs, refreshments and mingling define the day. It’s an extraordinary design adventure where Impulse’s guests enjoy Copenhagen’s global reputation for iconic design whilst also meeting the talented people behind the products.
In 2020, the Impulse tour included Montana, Brdr. Krüger, Ark Journal, Million x Josephine Malling, FDB Møbler, Material Matters x TMI, Ferm Living and Villa Copenhagen.
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Urbanara— Summer Picnic
June 2019
Berlin, Germany
To celebrate the summer season, German home textiles brand Urbanara invited guests to a very special outdoor picnic. Under the bright sunshine at Berlin’s Körnerpark, the brand presented its latest collection of tactile home accessories including rugs, blankets and pillows—all perfect additions to slow summer days spent inside or out.
An invigorating atmosphere was created with snacks, fresh lemonades and breezy melodies, providing guests with an enchanting experience of Urbanara in a beautiful natural setting.
