We are a passionate voice for the design industry that connects brands with their communities through inspiring stories and experiences.
Impulse is a public relations and communications agency that exists to elevate the furniture, lighting, and accessories industry. Founded by Tanja Demmerath in 2002, the Berlin-based firm advocates for talented European designers and brands and is driven by the conviction that exceptional design enriches lives and well-being.
With an unwavering commitment to quality, Impulse crafts powerful PR strategies and innovative concepts that always begin at the human level, and end with meticulous execution.
Impulse commits considerable energy towards understanding who their clients are, their specific needs, and to building partnerships on mutual trust and clear goals.
Every good relationship is founded on trust. Impulse believes that from this point, any challenge may be overcome, and incredible work can be achieved. Impulse approaches every interaction and project with a down-to-earth professionalism; with authenticity, curiosity, and transparency, aiming for long-term relationships sustained by trust.
At the core of Impulse lies a passion for exceptional furniture, lighting and accessories design.
The agency’s founding mission 20 years ago – to champion the work of talented designers and brands, and to further the design industry as a whole – remains as a guiding light for the agency. Impulse’s belief that great design enhances quality of life motivates the agency to strive for excellence and means that every task, be it large or small, is a joy for Impulse to fulfil.